Who did Scooter Braun sell Taylor Swift’s music to? This question has intrigued fans and music industry insiders alike, as the answer reveals a pivotal moment in the career of one of the most successful artists of the 21st century. Scooter Braun, a music industry powerbroker, played a significant role in shaping Taylor Swift’s early career, and his decision to sell her music to Big Machine Records in 2012 had far-reaching consequences.
Scooter Braun, known for his work with artists like Justin Bieber and Ariana Grande, discovered Taylor Swift when she was just 15 years old. He quickly recognized her potential and helped her secure a record deal with Big Machine Records. However, in 2019, Braun and his company, Ithaca Holdings, acquired Big Machine Records, leading to speculation about the future of Swift’s music and her relationship with Braun.
The sale of Taylor Swift’s music to Big Machine Records was a significant event for several reasons. First, it marked the beginning of her rise to fame. Swift’s self-titled debut album, released in 2006, propelled her to stardom, and her subsequent albums continued to break records and win awards. Second, the deal with Big Machine Records allowed Swift to gain creative control over her music, which was a rare occurrence for a young artist at the time.
However, the acquisition of Big Machine Records by Scooter Braun and Ithaca Holdings raised concerns among fans and industry observers. Many were worried that Swift’s music would be used as leverage by Braun, potentially affecting her artistic freedom and career trajectory. Despite these fears, Swift continued to release successful albums and maintain a strong connection with her fans.
In 2020, Taylor Swift re-signed with Universal Music Group, which acquired her music catalog from Scooter Braun and Ithaca Holdings. This move was seen as a significant victory for Swift, as it allowed her to regain control over her music and continue her career on her terms. The acquisition of her music catalog also paved the way for her highly anticipated album, “Evermore,” which was released in December 2020.
In conclusion, Scooter Braun sold Taylor Swift’s music to Big Machine Records, a deal that helped launch her career and establish her as a music icon. While the acquisition of Big Machine Records by Braun and Ithaca Holdings raised concerns, Swift ultimately regained control over her music and continued to thrive in the industry. The story of how Scooter Braun sold Taylor Swift’s music to Big Machine Records serves as a testament to the power of perseverance and the importance of artistic control in the music industry.
